The Challenge
As a membership network, The Hispanic Small Business Network faced numerous challenges, including retaining members, engaging them effectively, adapting to changing member needs, and managing limited resources.
The Approach
With a strategic goal of supporting member engagement we developed new branding guidelines which included creative elements, content copy refresh, and a new communication voice & tone. We elevated the brand to help continue to foster a sense of belonging, while maintaining the exclusivity of access to network events, resources and activities with a serious but entertaining edge.
The Solution
The design elements created showcased the value of the networks influence and reach by maintaining consistency across all channels. This included personalized communication with branded newsletter, campaigns with exclusive content coupled with impactful visual formats.
